Terms & Conditions

1. Introduction

These Terms and Conditions ("Terms") govern access to and use of the website located at https://sterkdigital.com (the "Website"), and the lead generation and affiliate marketing services (the "Services") provided by Sterk Digital Limited, a company registered in Northern Ireland (company number NI676988), registered office at Unit 1, 212–218 Upper Newtownards Road, Belfast, Northern Ireland, BT4 3ET ("Sterk Digital," "we," "us," or "our").

By accessing the Website or engaging us to provide Services, you ("Partner," "Client," or "you") agree to be bound by these Terms. If you do not agree, you should not use the Website or engage our Services.

2. Definitions

• "Services" means the lead generation, affiliate marketing, and digital acquisition services provided by Sterk Digital, including but not limited to SEO content, paid media, and owned-asset traffic generation across B2C finance and B2B utility verticals.
• "Leads" means consumer or business enquiries, contact details, or introductions generated through the Services and supplied to a Partner.
• "Partner" means any brand, broker, or organisation that receives Leads from Sterk Digital under a separate commercial agreement.
• "Agreement" means the specific commercial arrangement (order form, insertion order, or contract) agreed between Sterk Digital and a Partner, which these Terms form part of.

3. Nature of our Services

3.1 Sterk Digital operates as a lead generation and affiliate marketing agency. We generate consumer and business interest through SEO content, paid search, and paid social channels, and supply resulting enquiries to Partners.

3.2 Sterk Digital is not a financial adviser, credit broker, insurance intermediary, or utility supplier, and does not provide regulated financial or utility switching advice to consumers. Where our activities touch regulated products (e.g. consumer credit, insurance, energy switching), Sterk Digital acts solely as a marketing and introduction service; the Partner remains responsible for any regulated advice, sale, or contract entered into with the end consumer or business.

3.3 Unless otherwise agreed in writing in a specific Agreement, Sterk Digital does not guarantee any minimum volume, conversion rate, or quality threshold for Leads supplied. Any volume, intent, or performance figures referenced on the Website or in correspondence are indicative only, based on historical averages, and do not constitute a contractual commitment unless expressly stated in a signed Agreement.

4. Partner obligations

4.1 Where Leads relate to regulated products or services (including but not limited to consumer credit, insurance, or energy supply), the Partner warrants that it holds all necessary authorisations, licences, or registrations required by law to receive, contact, and transact with the individuals or businesses represented by those Leads (including, where applicable, FCA authorisation, membership of the relevant energy or telecoms ombudsman/redress scheme, or equivalent).

4.2 The Partner is responsible for its own compliance with all applicable laws in its use of Leads, including consumer protection, financial promotion, and data protection law.

4.3 The Partner shall not resell, sublicense, or share Leads with third parties without Sterk Digital's prior written consent, except as required for the Partner's own regulatory or compliance purposes.

5. Data protection

5.1 Sterk Digital processes personal data in accordance with our Privacy Policy and applicable data protection law, including the UK GDPR and Data Protection Act 2018.

5.2 Leads are generated on the basis of consent or another applicable lawful basis obtained at the point of data collection. Details of the consent language and collection method for a given campaign are available to Partners on request.

5.3 Partners receiving Leads become an independent data controller for that data on receipt, and are responsible for their own lawful basis for any further processing, marketing, or contact.

5.4 Sterk Digital and the Partner shall each comply with their respective obligations under UK data protection law in respect of any personal data shared under an Agreement, and shall enter into a data sharing agreement or equivalent where required by law.

6. Fees and payment

6.1 Fees for Leads are agreed on a per-Agreement basis, typically on a cost-per-lead (CPL) or cost-per-acquisition (CPA) model as set out in the relevant Agreement or order form.

6.2 Invoices are payable within the timeframe specified in the Agreement. Late payment may result in suspension of Lead delivery.

6.3 [Placeholder — confirm standard payment terms, e.g. Net 30, and any late payment interest provisions before publishing.]

7. Intellectual property

7.1 All content on the Website, including text, graphics, logos, and design, is owned by or licensed to Sterk Digital and is protected by copyright and other intellectual property laws. You may not reproduce, distribute, or create derivative works from this content without our prior written consent.

8. Confidentiality

8.1 Each party shall keep confidential any non-public commercial, technical, or pricing information disclosed by the other party in connection with the Services, and shall not disclose it to third parties except as required by law or with the other party's consent.

9. Limitation of liability

9.1 Nothing in these Terms excludes or limits Sterk Digital's liability for death or personal injury caused by negligence, fraud, or any other liability which cannot be excluded or limited under applicable law.

9.2 Subject to clause 9.1, Sterk Digital's total liability arising out of or in connection with the Services, whether in contract, tort, or otherwise, shall not exceed the total fees paid by the Partner under the relevant Agreement in the 12 months preceding the claim.

9.3 Sterk Digital shall not be liable for any indirect, special, or consequential loss, including loss of profits, revenue, or business opportunity, arising from the use of the Website or the Services.

9.4 [Placeholder — a solicitor should confirm this liability cap is appropriate and enforceable for the value and risk profile of your typical Agreements.]

10. Indemnity

10.1 The Partner agrees to indemnify Sterk Digital against any claims, losses, or liabilities arising from the Partner's misuse of Leads, breach of applicable regulatory requirements, or breach of these Terms.

11. Termination

11.1 Either party may terminate an Agreement in accordance with the notice period set out in that Agreement. Sterk Digital reserves the right to suspend or terminate Lead delivery immediately in the event of a Partner's breach of these Terms, non-payment, or loss of required regulatory authorisation.

12. Force majeure

12.1 Neither party shall be liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including but not limited to changes to advertising platform policies, search engine algorithm changes, or regulatory changes affecting lead generation in a given sector.

13. Governing law and jurisdiction

13.1 These Terms are governed by the laws of Northern Ireland, and the parties submit to the exclusive jurisdiction of the courts of Northern Ireland.

14. Contact

Sterk Digital Limited
Company Registration Number: NI676988
Registered Office: Unit 1, 212–218 Upper Newtownards Road, Belfast, Northern Ireland, BT4 3ET
Email: hello@sterkdigital.com